Google Ads Introduces New Recommendations For Discovery Campaigns

recently, Google Ads has introduced a new set of recommendations for Discovery and Video campaigns. According to Google, discovery campaigns “let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services. Rich and relevant creative: Inspire consumers as you showcase your brand or products in visually engaging images, rendered natively across Google properties.

A column was written by Brooke Osmundson on Search Engine Journal where she breaks down how these recommendations can affect your Optimization Score.

Prior to recommendations, the Optimization Score in Google Ads would only scan Search, Display, Shopping, and Video campaigns. But now, Discovery campaigns have been added to the list.

The company also introduced updates to auto-applied recommendations and YouTube campaigns optimizations.

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Scott Davenport

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