Social media is always evolving, and it can be a challenge to keep up with all the trends we see from it. We’ve seen a lot of changes in the last 12 months, from the rise of BeReal to everything going on with Twitter. There has been fluctuations in trends, new technology launches and emerging platforms grow. The rate of change we’re seeing sees no sign of slowing, which has forced marketers to brace for what’s in store for 2023.
Social Media Today has created a list of their top 32 predictions for each major social app out there.
Here’s their predictions:
- More posts recommended by AI
- Family and friends redux
- Avatar integration
- Click to message ads
- Post from VR
- Augmented reality experiences
- More AI-recommended content with more Reels
- Next level integration
- AR and more interactive ads
- Live shopping
- Bigger subscription push
- Additional verification ticks
- Variable algorithms
- Trial and error
- The opportunity of payments
- Longer tweets
- International expansion
- Redefined search and discovery
- Streamlined listing process
- Improved AR capture and display options
- Live-streamed shopping
- More data insights to help guide jobseekers
- Improved video connection tools
- Bigger focus on audio
- Feed presentation update
TikTok
- Livestream commerce and Shops
- New creator payments
- Separation from CCP
Snapchat
- AR glasses
- Avatar fashion and digital items
- Expanded sports push
- Video/Bitmoji chat
Check out Social Media Today’s full post where they go into detail into each of these predictions!
