In this Ignite Visibility video, digital marketing expert John Lincoln, shares two new aspects of online marketing that will assist you in improving your PPC strategy.
- 3rd-Party Data Targeting
Although every platform you use offers targeting options, specifics are typically are found lacking. Use data enrichment audiences to improve your targeting and get access to the right people.
- Data Enhancement
Some people have the ability to match the data in their database to your website viewers. Through the use of a 3rd party pixel, these companies can enhance your data with more info to improve targeting for your paid media strategy.