Businesses should really think about investing in Twitter to help grow their marketing strategy and audience if they aren’t already using the social platform. It can be used to share updates about your company, engage customers, clients, and potential clients.
The advantages you will have with Twitter includes:
- A massive audience potential
- Wide accessibility
- Customer service and advertisements
- Promotion and outreach
- The ability to keep your followers informed
Of course, Twitter has been going through some evolution over the years, giving us new features and creator monetization to work with, and even a view to audience retention and engagement.