It isn’t a secret that influencer marketing marketing is in a constant state of change and evolution. It’s always changing and keeping up at the speed of social, and it’s important that you keep iterating on your influencer program by staying up-to-date with accurate and reliable data.
Being able to shift your approach to selecting and measuring creators is an important factor in building an impactful strategy that can drive real ROI to your business.
At the same time, measuring the ROI of influencer marketing brands can be incredibly difficult. It’s one thing to pay an influencer to help convince others to do business with you, but the hard part is knowing the real value you get in return for what you spend.
Neal Schaffer wrote a guide that will help you do influencer marketing ROI measurement right across a number of social media platforms.