One of the most used metrics for keyword research is keyword search volume, and despite that, it’s also misunderstood at the same time.
According to WordStream:
“[K]eyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe. Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term’s competitiveness and overall volume.”
It’s important to make sure you understand search volume since search engines are one of the biggest ways that a website can attract new visitors and traffic.
Knowing the search volumes of keywords you want to target can help:
- prioritize the content topics
- see the search trend of the keyword
- estimate the traffic potential
Mark Traphagen wrote a guide for Search Engine Journal that will hopefully clear up some misconceptions about search volume, and provide ways to use it the right way. His column will also detail a number of use cases for SEO.