The SEJ Guide To Keyword Search Volume For SEO

One of the most used metrics for keyword research is keyword search volume, and despite that, it\’s also misunderstood at the same time.

According to WordStream:

“[K]eyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe. Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term’s competitiveness and overall volume.”

It\’s important to make sure you understand search volume since search engines are one of the biggest ways that a website can attract new visitors and traffic.

Knowing the search volumes of keywords you want to target can help:

• prioritize the content topics
• see the search trend of the keyword
• estimate the traffic potential

Mark Traphagen wrote a guide for Search Engine Journal that will hopefully clear up some misconceptions about search volume, and provide ways to use it the right way. His column will also detail a number of use cases for SEO.

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