SWOT Analysis: How to Perform It And Why It Matters

To start off, you might be wondering what exactly is SWOT?

SWOT is short for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples can include who is on your team, your patents and intellectual property, and your location.

What’s one of the best ways to identify your business’s strengths and weaknesses? As you might have guessed from the title of this post, you can do it through doing a SWOT analysis.

In this LYFE Marketing video, they will be covering how to do a SWOT analysis and why it is beneficial for your small business.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

Leave a Comment

Your email address will not be published. Required fields are marked *

Ready To Thrive?

Get in touch with us today to start growing your business, or if you’d like to discuss campaign options.