With any amount of internet browsing, I’m sure you’ve seen that videos have really gotten popular, as they’ve been seen a bunch on social platforms like Facebook, Twitter, Instagram and the like. Let’s not even get started on how big YouTube, all thanks to the love people have for video.
Because of the popularity of video these days, it’s smart if brands take advantage of that popularity. Of course, you’d think, “how would that help something like the HVAC industry?” Well, a lot, actually. HVAC companies, regardless of if they’re B2B or B2C, having video on their websites or on their social platforms could really benefit them.
There are so many types of videos ideas that could really take off and bring in such a surge of viewers, as well as potential clients and customers.
What are some of the reasons why video content is more important than ever?
- Videos are a great way to explain your product
- Videos have a great return on investment
- You can use video in a variety of ways
- People love video
- Videos are great for SEO
So what are some great ways you can create engaging video content that you can use in your social media marketing efforts? Neal Schaffer has a post over on his website where he talks about six of these ways! Go check it out!