The saying that says “content is king” is pretty old hat at this point. Don’t get me wrong, content is clearly an important part of anybody’s SEO efforts these days. Creating high quality content is something that isn’t an easy feat, and obtaining page views, shares and conversions are even more difficult.
Content SEO is important because search engines, such as Google, read your website, so the words you use on your site determine whether or not your site will rank in their results pages. Of course, you want to be sure that your website is well designed, has a great interface for your users, and you need to make sure you’ve done all the technical stuff that will make your site rank well. But in the end, without quality content, your site doesn’t stand much of a chance in any of the search engines.
So where do we start with creating content that people can really engage with?
Loren Baker of Search Engine Journal has written a post over on his site where he shows us seven tweaks for improving our content for SEO.