Regardless of the market you are in, you will find business is always in a state of ebb and flow. Sometimes things are going great and you’re seeing great profits, while other times, you are doing what you can to find all the customers and clients and can get your hands on.
This is also the case in the world of HVAC marketing, and for the clients you’re working for. You will see times of prosperity, while at other times, things won’t look so good, all thanks to how weather-based businesses function. Like Justin Jacobs said, “Mother Nature is largely unpredictable. We might not know exactly when the weather will shift, making emergency calls become less frequent, but we do know that it will happen eventually,” in his recent article where he talks about HVAC Marketing.
In his article, which you can find here, he talks about finding the right strategy you need to create in order to always be on the mind of customers and clients year around. Justine discusses how you should shift your focus over to the long-term effects of marketing, rather than the short-term.