In this video, John Lincoln, Ignite Visibility SEO expert, answers one of the most debated questions in search engine optimization – should you link out to other websites?
There are many times when publishers think of external links as links towards their site. It’s true that these are incredibly important, but these types of links are actually backlinks.
External links are outbound to other sites. What a lot of people don’t realize is that these outgoing links can have as much impact on your site’s SEO and rankings as those linking to you.