If you want to create brand awareness and showcase , while educating your customers on your products and services, you need to make sure you focus on content content.
But what kind of content should you be using? Should you be using short form or long form content? There are a number of differences between the two, including when and where you should be using them.
Here is a short video from hurrdatmarketing.com that explains the difference between the two:
Ultimately, there is a debate on which one is the best overall. Both can have a place on your website, but Neal Schaffer looks at each on and hen and where you should use it.
Check out Neal Schaffer’s article on the subject and see which one works best for you!