Does your HVAC business website have a blog? If not, you will want to make sure you get one started because a blog will increase the overall visibility of your brand and website. By creating constant content for your blog, you are creating more opportunities to show up in search engines, driving organic traffic to your site.
Blogs are great for strengthening your SEO strategy.
But which is better for your blog? Should you have it onsite or offsite from your main website?
Over on Search Engine Journal, somebody asked this question:
“Is it better to run a blog that links back to your company website for SEO, or have articles already on your website that contain the same information you would write in a blog?”
It seems that there are several good reasons to keep your blog on the main site, and you can check out those reasons over at Search Engine Journal.