If you’re looking around for marketing ideas for your HVAC business, you’re typically going to run into content that talks about ecommerce, and not all businesses do that. Like your business, you sell services, and that’s why it’s important to realize the difference between marketing for products and marketing for services.
Unfortunately, not everybody knows the difference between the two types of of marketing tactics, and because of that, they’ll end up spending time and money on something that doesn’t get them anywhere from a sales perspective.
In the following video, Adam Erhart talks about selling services, and not physical products. He shows you five ways to sell more of your services, and some easy steps that’ll help you make a successful marketing strategy for your service business.