It seems that Instagram is coming out with a suite of brand new tools that will help influencers make money while using the platform. These new tools include creators shops, affiliate commerce and a “branded content marketplace” meant to connect users and brands.
The Creator Shops are going to be similar to the Instagram and Facebook shops for eCommerce, with the difference that this will be open to a broader range of users. This would mean there would be more potential for people to see your HVAC business who are using Instagram to get their social media fix.
This news was released by Facebook CEO, Mark Zuckerberg, during a live stream with Adam Mosseri, Instagram’s chief.