Meta Launches New B2B Advertising Audiences In Order To Help Marketers Reach Key Decision Makers

According To Meta, the company has announced a set of B2B targeting audience segments with the intention to provide another way for B2B marketers to reach key decision-makers on all of their app. Th segments have been released globally, and is meant to reach all business sizes, including small, medium and large.

The reason for this release is to help mitigate the impacts of Apple’s ATT update, which has caused a reduction of its data track capability. Due to Apple\’s update, Meta saw a significant loss in effectiveness and interest.

According to the announcement, you\’ll be able to access new targeting options:

  • IT decision-makers
  • Business decision-maker titles and interests
  • business decision-makers
  • New active business

Thanks to the new B2B audience segments, advertisers can hone in on these specific groups based on job titles and/or activity in its apps.

As explained by Meta:

“With a mission to give people the power to build community, Meta is uniquely positioned to support B2B marketers in today’s world seeking to forge meaningful connections between people and businesses. With more than 200M businesses and 2.9 billion people using our apps daily, Meta is a destination for B2B marketers looking to drive business-to-business engagement and establish a connection with their customers.”

You can download their B2B targeting one-sheeter for reference.

Scott Davenport

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