Measuring E-A-T? – Whiteboard Friday

One of the most important components of your business is the level of trust your users have in your brand expertise. Without that trust, you will not have customers, and in the end, no business to run.

Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings.

In this episode of Whiteboard Friday, Lily Ray talks about the ways you can rove that all important “E” – expertise.

Scott Davenport

Leave a Comment

Your email address will not be published. Required fields are marked *

Are You Ready To Thrive?

This field is for validation purposes and should be left unchanged.