One of the most important components of your business is the level of trust your users have in your brand expertise. Without that trust, you will not have customers, and in the end, no business to run.
Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings.
In this episode of Whiteboard Friday, Lily Ray talks about the ways you can rove that all important “E” – expertise.
