LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices (Infographic)

Recently, LinkedIn released a new overview of the brand benefits of adopting sustainability practices just in time for Earth Day, hoping that it would help improve both perception and response among the platform’s userbase.

The following infographic outlines how community expectation is changing around brands shifting into line with sustainability best practices and rising engagement trends around key topics.

In short, sustainability in business refers to the effect companies have on either the environment or society. The aim of a sustainable business strategy is to positively impact one or both of those areas. the hope is to help address the worlds biggest problems, including:

  • Climate change
  • Income inequality
  • Depletion of natural resources
  • Human rights issues
  • Fair working conditions
  • Pollution
  • Racial injustice
  • Gender inequality

They key takeaways of the following infographic are:

  • Purchase decisions are increasingly being influenced by brands’ actions in sustainability  
  • Sustainability is a hot topic on LinkedIn, with engagements continuing to grow
  • Companies that post about sustainability are increasing their audience in the app

Check out the full infographic below

LinkedIn sustainability trends

Source – Social Media Today

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

Leave a Comment

Your email address will not be published.

Ready To Thrive?

Get in touch with us today to start growing your business, or if you’d like to discuss campaign options.