One of the best platforms to use to advertise your business is LinkedIn, as it allows its users to create company pages that lets others know what sort of things you offer as a business. It’s also a great place to promote your brand, your products and services as well.
LinkedIn can be used to research people who have similar interests and even your competitors as well.
The last couple of years seems to have done well for LinkedIn, as the platform has seen a steady rise in engagement. LinkedIn has been posting ‘record levels of engagement’ on a regular basis, so it is a good idea to utilize LinkedIn for your brand. With it, you’ll be able to connect with your audiences, and even fuel professional community.
Social Media Today spoke with Ting Ba, the Group Product Marketing Manager for LinkedIn Organic & Paid Marketing Solutions, where they give some useful insights into how brands can make use of the platform.