PPC is a great strategy you can use in your HVAC marketing efforts. With PPC, your business will be able to gain a higher visibility on places like Bing and Google. There is a 50% higher chance that a visitor to your website will convert and become a client if you are utilizing some PPC.
But when you hear about PPC best practices, does that mean you should automatically trust and utilize them? It\’s easy to say yes because the term \’best practices\’ sounds like a great thing. But realistically, it\’s not always a good idea to use some best practices just because it has \’best\’ in the term.
Tim Jensen wrote an article for Search Engine Journal where he shows us eight best practices that you shouldn’t apply to your campaigns, just because.