If you’ve put in a tone of work building your brand and creating a website to represent that brand, you want to be sure that that work will translate into sales. One way to do that is to utilize landing pages.
A landing page is a terrific way to drive traffic to your website, and build your brand. Landing pages are a part of an effective PPC strategy, as they lead customers to a specific product, service, or offer, encouraging you to take action. This is where you can take the opportunity to build your customer and client base.
But what if those landing pages on your site are less then perfect, and you want to get them optimized?
The team from Toptal share their tips for success in this infographic.
Here’s a summary:
- Publish relevant content
- Write concise and compelling copy
- Illustrate results
- Enable conversion
- Align with referrals
Check out the infographic for more.
Source – Social Media Today