Is Your HVAC Website Ready for the Peak Season?

Summer is just around the corner, and that means the peak season for your HVAC business is coming up! If your website isn’t ready for the summer influx of business, you’re in for a world of hurt.

Just like a homeowner should service their AC before the hot summer season, you’ll also want to service your website, making sure it’s fit for duty and works well to drive new business leads your way.

If you want to make sure your HVAC website is ready for the upcoming season, follow these tips:

1. Speak to your target audience.
   Know your audience.  What are their needs?  What are their pains or frustrations? If you can answer their questions through great content on your website, you’ll make them feel great about your brand, and they’ll be more likely to convert into a business lead.

1. Keep your content up to date.
   Have you reviewed your content recently to make sure it’s up to date?  Are the services you offer accurately described?  Do you show images or descriptions of current product types?  Are your hours and contact information accurate and updated?  All of these elements are important to check before the busy HVAC season to be sure you don’t miss out on leads due to old content or information. 

1. Make sure your website is optimized (SEO), especially for mobile.
   A website that is optimized for search engines (SEO) is important for any HVAC business, but it is especially important for businesses that want to be visible on mobile devices, since more and more people are using their mobile devices to access the internet.
   
   There are a few things to consider when optimizing a website for mobile, such as page load time, font size, and content layout. By keeping these factors in mind, your HVAC business can ensure that your website is visible on mobile devices, that it has a greater chance of ranking higher in search engine results, and is more likely to drive leads.

1. Include strong Calls to Actions on your website.
   A call to action, or CTA, is a brief statement or button that encourages visitors to take a specific desired action. CTAs are an important part of effective website design, as they help to guide visitors towards taking the next step in the customer journey.
   
   Strong CTAs are clear, concise, and set up to achieve a specific goal, such as ‘Call for a Free Quote” or “Contact us Today”. They should be placed prominently on the page, and made to stand out from the surrounding content. When used effectively, CTAs help increase conversion by creating more phone calls and/or form submissions on your website.

1. Be sure to track leads from your website.
   It\’s important for your HVAC business to know where your leads are coming from. That way, you can adjust your marketing efforts accordingly and focus on the channels that are most effective and create the greatest profits.
   
   There are a few different ways to track leads from your website. The most common are form submissions on your website (quote form or contact form) and Call Tracking.
   
   Through effective use of tools like Google Analytics, Gravity Forms, CallRail (or other similar tools), tracking can be set up to show you which marketing channels drive the best ROI, and can give you detailed information from the lead.  Depending on the type of tracking in place, you can track the day and time of the lead, traffic source, lead name, address, phone, and other pertinent information – all automatically from your website.

By tracking leads, you can get a better sense of which marketing strategies are working and make more informed decisions about where to allocate your resources.

Your website can be your biggest selling tool.  But only if you put the right things in place, and then make sure people can find you amongst the jungle of competitors.

You don’t have to be a tech genius or spend a fortune on consultants in order to have an effective website. However, you do need to make sure that your site is well-optimized for search engines, easy to navigate, and speaks to your customers in a way that helps generate leads. If you need help getting started, our team of experts at Thrive Business Marketing can get your website in shape so that you can start competing online and growing your business. Contact us today for a free consultation!