Are we seeing less links going to service and product pages on brand websites? It seems that that’s the case. But why?
These days, people like to link to content, and with the the Helpful Content Update released by Google, more search traffic has been driven to content pages.
In the end, this means that you should start putting time into building your internal linking profile. Make sure that your top blogs are linking to your service pages or landing pages. This will allow you to transfer your traffic to the pages that really matter.
