You’re creating content every day, and it’s getting posted on all of your favorite social media platforms. You’re even emailing your list of subscribers
If this is what you’re doing, we must commend you for doing what you can to get all the traffic you can to your website. But just because you’re creating a lot of content doesn’t mean you should use every piece as a form of outreach.
You might be thinking, “why wouldn’t I use this new blog post or video as a form of outreach for our business?”
The team over at SEMrush has created a flow chart that will help you determine if your content should be used for brand outreach.