Influencer marketing can be a powerful thing, especially if you can create a fruitful partnership with social media influencers. These kinds of partnerships can really help boos the success of your campaign, especially on the platforms that really focus on the visual and creative.
The founder of Tribe, an online marketplace for branded content, Jules Lund, wants brands to connect with the right influencers to really help get the social efforts rolling.
Over 10,000 campaigns, Tribe has helped to facilitate the creation of over a million pieces of branded content. After this much experience, Lund has come up with three tips you can use for your influencer marketing approach.