Hybrid Outreach: Scaling “Value” In Email Outreach

We know that, no matter how you approach it, outreach emails have a similar anatomy. The greatest thing about the hybrid approach is that your “linkable point” pacts as a good reason for contact.

What is hybrid marketing?

Hybrid marketing is a marketing approach that combines techniques from both traditional marketing and digital marketing.

Rather than focusing on just online platforms or in-person touchpoints, hybrid marketing merges both approaches to create a more effective and extensive outreach plan.  

It mixes and matches marketing approaches from both categories.

Traditional Marketing

  • Mailers and flyers
  • Trade shows
  • Events
  • Print ads
  • Radio ads
  • Television ads
  • Static signage
  • Public relations
  • Billboards

Digital Marketing

  • Search engine marketing
  • Social media
  • Blogging
  • Inbound marketing
  • Text advertising
  • Email marketing
  • Display advertising
  • Guest posting

The hybrid method also lets you scale value due to segmentation, allowing you to come up with one value opposition for every segment. This makes it easy and more effective to scale link outreach.

In this video, you’ll learn how to use the hybrid outreach approach to scale email outreach in your link building campaigns.

Scott Davenport

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