More recently, Dan Taylor did a study of almost 2000 Salesforce Commerce Cloud websites and found that 63% of them that had hreflang implemented contained errors. With some local HVAC sites were having multiple languages appear on your site is important for business, you really want to make sure you’re not part of the group where you’ve implemented your Hreflang incorrectly. This could end up causing more problems than it’d solve until things got fixed.
This information is pretty scary, especially if your branded website is meant to be multilingual. The last thing you want is somebody who only speaks a particular language your claim to support, and they can’t read it because of a simple implantation error.
in a column by Dan Taylor, he will show us the different facets of a multilingual website that you’ll want to plan for, how to structure hreflang tags, and how to implement your hreflang strategy.