A business’ blog is an important piece to the SEO puzzle. It can boost the SEO quality of your website by placing it in a better and more relevant place in the search engines to help answer questions posed on places like Google and Bing. By seeing a better placement on search engines, then searchers will see its appeal.
But let’s talk about old blog content that hasn’t seen the light of day in months if not years. It can be a beneficial idea to bring it back, update and fix it up so that it can get Google to crawl your site more frequently without having to always publish as often. If Google can crawl your site, then that means that the most recent information on your blog will also show up in search results after it gets published.
If this is something you’re interested in doing, reviving old blog content, then you’re in luck. Mike Volpe has a post on Hubspot that discusses how you can revive an old blog post, all in the name of improving your SEO!