One of the big inbound marketing practices out there is something we are all familiar with to one extent or another – content creation. Content creation allows you to provide others with useful information that could be used to draw them in to become a client of your HVAC business. Content is a wonderful way to make sure you are able to retain these folks by providing quality engagement.
But due to all changes with consumer behaviors these days, content creation has become more and more difficult to deal with. If the content you create isn’t doing great, then that can end up affecting ROI.
There are some content creation mistakes that every one that participates in the content marketing process needs to know so they won’t end up hindering the potential of that content.
Himani Kankaria wrote a column for Search Engine Land where she teaches us about the most common mistakes you could make, how to spot them, and what you can do to fix them, or avoid them all together so your ROI doesn’t suffer in the end.