As an HVAC company who creates content for their business website, I\’m sure there\’s plenty of content pieces you are deciding if you should publish it. Is it newsworthy? Is it not? If you can tailor your press releases, your blog posts, and media pitches so they can appear more newsworthy, you can increase the chances of getting media media coverage for your brand.
Newsworthiness basically describes whether or not a topic is interesting enough for people to want or need to know. This is where you need to decide if posting that content is truly worthy.
In the following Whiteboard Friday video, Amanda Milligan, a content marketing expert, has returned with three more ways to turn your content into something newsworthy. You can check out part one over here for the first part one!
