These days, we are living in a world where people both want and expect to receive personalized and tailored services from brands whenever they want it.
About 75 percent of people who use smartphones typically expect information to be available when they search for it. About 50 percent of users believe they should be able to contact a business at anytime and get a response on their queries.
What can brands do in this situation? Some people would assume that a business owner or a representative would need rest some time, and in the case of small businesses, they wouldn’t always have the manpower for that kind of service.
Even then, something brands should try is something called always-on marketing, where you are ready and willing to engage with your audience when they are ready to. It means having your campaigns and plans already in place, not launching campaigns in the regular sense when your business is ready to reveal something new.
Search Engine Journal has a post by Rachel Vandernick where she talks about where or not your brand should use always-on marketing and the practical steps it takes to get started.