Making lower funnel ads are just as important as making upper funnel ads. In the following video, John Lincoln shows us how we can get clients to convert through the creation of better lower funnel ads.
What are lower funnel ads?
They are the last ad that pushes the customer to purchase something. Elements to Include in Your Lower Funnel Ads:
- Discounts
- Seasonal Offers
- Personalization and Retargeting
- Urgency and Frequency
How to Create Better Lower Funnel Ads:
- What are your biggest customer objections?
- Why did your customer reach out in the first place?
- What data can you map to your ads?
- What can you offer?
