How to Create Better Lower Funnel Ads

Making lower funnel ads are just as important as making upper funnel ads. In the following video, John Lincoln shows us how we can get clients to convert through the creation of better lower funnel ads.

What are lower funnel ads?

They are the last ad that pushes the customer to purchase something. Elements to Include in Your Lower Funnel Ads:

  1. Discounts
  2. Seasonal Offers
  3. Personalization and Retargeting
  4. Urgency and Frequency

How to Create Better Lower Funnel Ads:

  1. What are your biggest customer objections?
  2. Why did your customer reach out in the first place?
  3. What data can you map to your ads?
  4. What can you offer?

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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