The science of psychology can be an important part in the world of marketing. With social proof, it can be used to deliver credibility to prospective users and promote adoption in the design of products and services.
But what is social proof?
As stated by CXL.com, social proof is “based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society).
The understanding that people are influence by the actions of others is an established idea that has been used quite a lot throughout our history.
Just take a look at a company like Amazon and the reviews of products and sellers. The products that have been both highly rated and recommended have a higher chance of being successful than those with poor or no ratings.
In an Social Media Examiner article written by Anna Sonnenberg, we’ll learn how to find and use social proof in your organic social media marketing campaigns and discover social proof examples that you can use for inspiration.