By now, marketers knows that link building is one of the big factors for boosting your search engine rankings in the eyes of Google. But the words you choose for linking out and into your site are just as important as well. These words are called anchor text, and Google’s algorithm will pay more attention to them than you might realize.
One of Google’s updates, Penguin, has seen a number of changes over the years, including the increased importance of the anchor text found in your backlinks and internal links.
It’s worth paying attention to how you write your anchor text so it will help out your website’s overall SEO.
Neil Patel has created a guide that will help you cover how you can optimize your anchor texts to not only improve your SEO, but avoid a possible Google penalty.
Check out his guide over on Neil’s website here.