Ever since the release of iOS 14.5, it has had a huge impact on advertisers. They are unable to track people clicking on their ads, and that can really mess with the way their metrics show data. This could certainly affect the advertising efforts you’re putting into your HVAC marketing.
If you’re trying to market ads on iPhone, it could really reduce the ability to track and target potential clients and other users who fall into your target audience. Another long-term impart can include reduce tracking capabilities and reduced personalization for users.
In the following HubSpot video, they share how we can prepare for these changes so your company doesn’t miss out on revenue opportunities.