Google vs. AI: How LLMs Pose a Threat to the Search Giant\’s Dominance

Large Language Models (LLMs) have emerged as a potent tool in the field of artificial intelligence (AI) since 2018. Their ability to comprehend and respond with coherent and human-like language has made them versatile for various applications, such as language translation, content creation, and customer service.

Recently, LLMs have gained considerable attention due to their capabilities. This upsurge in interest has reignited an exploration of the potential of these models and how they may be leveraged against entities like Google.

In this edition of Whiteboard Friday, Tom explores some of the novel threats that Google may encounter from the progression of LLMs like ChatGPT. With its capacity to produce top-quality content, ChatGPT has the potential to disrupt conventional SEO approaches and question Google\’s supremacy in the search engine market.

Scott Davenport

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