What is search intent? Search intent is the term used to describe the purpose of an online search. It\’s the reason why someone conducts a specific search. It represents the reason behind a searcher\’s query.
But sometimes the query has multiple meanings and the search results get mixed and unclear. The search intent for these queries is called fractured or mixed intent.
For the most part, search engines typically are good at treating results for these queries, although it isn\’t always easy to tell one search intent from another. If you\’re unable to deal with fractured intent and match with another, you won\’t be able to rank very high.
In this video, you’ll learn what fractured search intent is and how to understand and interpret mixed SERPs.
