Expanded Text Ads Will Disappear – Be Prepared For When They Do

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If you haven’t heard already, in July of 2022, Google plans on phasing out expanded text ads (ETAs), an ad format that has been around literally as long as Google Ads itself, which came out in October of 2000.

The reasoning behind this action is simply due to the industry-wide trend moving towards automation. Once ETAs have finally disappeared, responsive search ads will effectively take its place as the new default type of search ads.

What will this mean for search marketers? What will you do to prepare your accounts when the light switch on ETAs are finally switched off?

Read More Here To Find Out!

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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