Article marketing, for many website owners and marketers, have been found to be an effective way to provide readers information about the products or services that businesses can provide clients and customers. Articles are a incredible source for readers to find out the benefits about what your HVAC business can provide.
The great thing about articles is they can have a great impact regardless of of the platform they are found on. They can help generate traffic for your company, and can remain effective over the course of months, if not years.
Articles can have an impact on any platform, which can help generate traffic for a long time. This means potentially months, if not years. Is it possible to create an article that can drive organic traffic, as well as expanding your reach across a variety of channels? Absolutely!
Search Engine Journal has a guide, written by Jason Hennessey, where they dig into the art of article marketing. The guide discusses topic ideation to content writing, and even establishing a viral-worthy sharing strategy.