Dos and Don’ts For More Successful Campaigns With Google Discovery Ads

Google Discover ads are a special, visually engaging and personalized ad type that appears in Google’s feeds on various platforms like YouTube, Google and Gmail. This ad type is meant to reach audiences in the moment when they are ready to discover new products and services.

According to Google:

“The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover. Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.”

Google Discover ads were released in 2019 and has iterated and expanded since it originally came out, they just aren’t as scalable as standard Google Display or YouTube campaigns. Despite that, how do you find success with Google Discover ads?

Justin Lugbill has written a post for Search Engine Journal where he talks about the things you should and shouldn’t do with the ad type in order to be successful.

They cover the following:

  • Discovery’s #1 Targeting Differentiator.
  • Layering Targeting in Discovery Campaigns.
  • Discovery + Retargeting.
  • Optimized Targeting.
  • Discovery Ad 101s + Dos and Don’ts.

Check it out here to read more!

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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