B2B HVAC YouTube Video Ideas: Engaging Your Target Audience

Having a strong B2B marketing strategy is critical for HVAC companies looking to reach potential commercial clients. One increasingly popular tactic is launching a YouTube channel with engaging video content tailored specifically to your target B2B audience. As video continues to grow as a trusted medium, an HVAC YouTube channel presents a major opportunity to build brand awareness and connect with potential customers.

The purpose of this blog post is to provide HVAC companies with ideas for informative and entertaining YouTube videos that will effectively market their brand and offerings to other businesses. From addressing major industry challenges to providing maintenance tips, an HVAC YouTube channel allows companies to highlight their expertise and build relationships with prospective clients. By implementing some of the video ideas suggested, HVAC brands can grow their viewership and establish themselves as thought leaders within their regional B2B spaces.

Overall, a focused YouTube video strategy presents an immense opportunity for B2B HVAC companies to expand their reach and showcase their value to the business community. This article covers ideas that will help in planning video content that educates customers, solves problems, establishes authority, and ultimately generates more commercial sales.

Here are some video ideas you can use for your own YouTube channel!

Problem-Solving & Education for B2B HVAC Suppliers:

Industry Challenges & Solutions

When crafting videos for your B2B HVAC audience, understanding their key challenges is crucial. Luckily, you have a unique opportunity to position your products and services as solutions to some of the biggest hurdles HVAC businesses face today.

Labor Shortages: The skilled labor shortage in the HVAC industry is a pressing issue. Great video ideas include showcasing how your prefabricated ductwork saves installation time and reduces the need for specialized skills. You could even delve into the benefits of modular units that arrive pre-assembled, minimizing on-site labor requirements. By highlighting these solutions, you position yourself as a valuable partner in helping HVAC businesses overcome this significant challenge.

Meeting Green Building Standards: Sustainability is increasingly important, and many HVAC businesses struggle to meet stringent green building regulations. This presents a great opportunity! Create videos showcasing your high-efficiency equipment, smart controls, and renewable energy integrations that help businesses comply with these standards. Consider featuring a great example of an HVAC contractor who used your solutions to achieve LEED certification, demonstrating the concrete benefits you offer.

Improving Customer Satisfaction: Happy customers are the lifeblood of any business, and HVAC companies are no exception. Offer valuable tips on how your products or services can enhance the entire customer experience. This could include videos detailing best practices for using your duct cleaning systems to improve indoor air quality or showcasing efficient repair solutions that minimize disruption for homeowners. By demonstrating your commitment to their clients’ success, you build trust and loyalty with your target audience.

Reducing Downtime & Missed Deadlines: Time is money for HVAC businesses, and missed deadlines can be costly. Highlight your solutions that minimize downtime and ensure projects stay on track. Showcase your fast-track delivery capabilities, emergency support services, and even offer on-site training programs that empower their technicians. By addressing these concerns, you position yourself as a reliable partner who helps HVAC businesses deliver on their promises.

Controlling Costs & Maximizing Profits: Every business wants to operate efficiently and maximize profits. Focus on products or services that help HVAC businesses reduce material waste, optimize energy usage, and streamline operations. You could create videos demonstrating the cost savings potential of your advanced filtration systems or showcase how your software solutions improve project management and communication. By focusing on the financial benefits you offer, you demonstrate your value proposition clearly and effectively.

These are just a few examples, and the possibilities are endless! By understanding your target audience’s specific challenges and crafting video content that addresses them head-on, you can establish yourself as a trusted resource and build strong relationships with other HVAC businesses. Remember, the key is to create informative, engaging videos that offer solutions, not just sell products. By doing so, you’ll attract and retain the attention of your target audience and position yourself as a leader in the B2B HVAC space.

How-To & Maintenance Tutorials:

When it comes to the HVAC industry, knowledge is power. Empowering your target audience with valuable how-to and maintenance tutorials isn’t just a great service, it’s a smart marketing strategy.

Tackling Complex Systems: Let’s face it, the HVAC world isn’t all ductwork and filters. For complex equipment or cutting-edge technologies, offer in-depth troubleshooting guides. Imagine a great video dissecting the nuances of diagnosing a malfunctioning chiller and offering step-by-step solutions. Your expertise shines, and viewers gain valuable insights they can’t find anywhere else.

Mastering New Installations: The HVAC industry is constantly evolving, with innovative installation methods emerging all the time. Be the first to showcase them! Think of a great video demonstrating a revolutionary duct sealing technique that saves time and improves efficiency. Not only do you educate your audience, but you position yourself at the forefront of industry trends.

Preventative Maintenance Made Easy: Proactive maintenance is key to avoiding costly repairs and downtime. Educate viewers on best practices for your equipment. A great video detailing the cleaning procedures for your air filtration systems not only provides valuable information but also subtly underscores the importance of using genuine parts and services. It’s a win-win!

Software Savvy with Tutorials: Many HVAC products come with specialized software. Don’t leave your clients fumbling! Offer clear and concise tutorials on utilizing these tools to their full potential. Imagine a video showcasing how to optimize scheduling and dispatching within your project management software. You empower users, increase product value, and demonstrate your commitment to their success.

Navigating Compliance & Safety: The HVAC industry is subject to strict regulations and safety protocols. Address these head-on in your videos. Think of a great video outlining the latest safety procedures for handling refrigerants or the proper disposal of hazardous materials. By providing this crucial information, you establish yourself as a responsible and knowledgeable partner who prioritizes safety.

In the end, a little effort goes a long way. Optimize your videos for search engines by including relevant keywords in titles, descriptions, and tags. Offer clear visual demonstrations, concise explanations, and actionable takeaways. End the video with a call to action, encouraging viewers to subscribe, contact you, or explore your website for more valuable resources.

Creating comprehensive tutorials may seem like a lot of work, but the benefits are substantial. You establish yourself as an industry expert, attract qualified leads, and build trust with your target audience. Remember, a single great video can reach countless viewers and position you as the go-to resource for B2B HVAC needs. So grab your camera, tap into your expertise, and start empowering your audience with valuable video content!

Product Demonstrations & Explanations:

When it comes to B2B HVAC products, technical specifications can sometimes go over the heads of your target audience. That’s where compelling product demonstrations and explanations come in. Forget dry presentations and focus on visually engaging content that speaks directly to your target audience.

Comparative Demos: Stand Out from the Crowd: Don’t shy away from comparisons! Create a great video showcasing how your products stack up against competitors. Highlight features, performance metrics, and ease of use in a side-by-side format. Imagine a short video comparing your air purifiers’ filtration efficiency and noise levels compared to leading brands. This not only educates viewers but also subtly positions your product as the superior choice.

Virtual Installations: Demystifying Complexity: Complex equipment can be intimidating, especially for smaller businesses. Enter the power of virtual installations! Utilize 3D animation or simulations to showcase the installation process for intricate units. Imagine a video blog detailing the step-by-step installation of your modular chiller system, complete with clear explanations and safety protocols. This empowers viewers, builds confidence, and makes even the most complex equipment seem manageable.

Focus on Unique Features: Solve Their Problems: Don’t just list features, address challenges! Highlight specific features or technologies that set your products apart and directly solve common pain points faced by HVAC companies. Imagine a great video focusing on your duct sealing system’s ability to reduce energy loss and improve indoor air quality. By directly addressing specific issues, you resonate with your target audience and demonstrate the tangible value your products offer.

ROI Case Studies: Numbers Tell the Story: Data speaks volumes, especially when it comes to cost savings. Showcase the return on investment (ROI) potential of your offerings through compelling case studies. Imagine a video featuring an HVAC contractor who switched to your geothermal systems and achieved a 30% reduction in energy costs. This data-driven approach not only builds trust but also convinces website visitors that your products deliver real financial benefits.

Customization Options: Cater to Diverse Needs: No two projects are the same. Highlight how your products or services can be tailored to different needs and preferences. Imagine a video showcasing the modular design of your air handling units, allowing customization to fit various installation requirements. This demonstrates your flexibility and adaptability, making your offerings attractive to small businesses and large enterprises alike.

Remember, the key is to create engaging and informative content that speaks directly to your target audience. Don’t be afraid to experiment with different formats, from short explainer videos to in-depth product reviews. By effectively showcasing the value and benefits of your offerings, you can turn website visitors into loyal customers and establish yourself as a trusted partner in the HVAC industry.

Thought Leadership & Expertise

In the competitive world of B2B HVAC, establishing yourself as a thought leader and trusted resource is paramount. This section focuses on video content that showcases your industry expertise, fosters engagement, and positions you as a valuable partner for other HVAC companies.

Industry Trends & Insights: Be the Forecaster, Not Just the Seller:

Staying ahead of the curve in the HVAC industry is critical. But simply talking about your products isn’t enough. To establish yourself as a thought leader and trusted resource, you need to anticipate industry trends and equip other HVAC companies with valuable insights. This section explores how to leverage video content to do just that:

Focus on B2B-Specific Trends: Don’t just follow popular internet video trends. Dive deep into issues impacting B2B HVAC businesses specifically. Think about the rise of green building standards and how your expertise in high-efficiency equipment can help others comply. Discuss the growing demand for smart technology integration and showcase your solutions for seamless implementation. Analyze changing customer expectations and offer valuable insights on enhancing service offerings. By focusing on these B2B-specific trends, you demonstrate a deep understanding of the market and position yourself as a credible resource.

Offer Data-Driven Insights: Don’t just make claims – back them up with solid evidence. Conduct keyword research to identify relevant industry reports, market research, or even your own in-house data. By citing credible sources and presenting statistics you can solidify your expertise and make your message more impactful. Imagine a video analyzing the projected growth of the smart thermostat market and showcasing how your pre-wired ductwork simplifies integration for other HVAC companies. Data speaks volumes, and using it effectively positions you as a thought leader, not just a salesman.

Position Yourself as the Solution: It’s not enough to identify trends – show how your company helps tackle the challenges and capitalize on the opportunities they present. Discuss how your advanced filtration systems address the growing demand for improved indoor air quality in green buildings. Explain how your training programs empower technicians to adapt to the integration of smart technologies. By showcasing how your products and services directly address industry trends, you demonstrate their value proposition and attract potential clients looking for solutions.

Consider a “Roundtable Discussion” Format: Don’t go it alone! Invite other industry experts, thought leaders, or even your own customers for a panel discussion on relevant trends. This format not only fosters engagement but also leverages the collective expertise of multiple voices. Imagine a roundtable discussion on the future of building automation, featuring your company alongside technology providers and construction firms. This collaborative approach strengthens your credibility, showcases your network within the industry, and provides viewers with diverse perspectives.

By crafting video content that focuses on B2B-specific trends, offers data-driven insights, positions your company as the solution, and leverages the “roundtable discussion” format, you can establish yourself as a thought leader in the B2B HVAC space. This goes beyond promoting your products and services; it demonstrates your deep understanding of the industry, strengthens your brand image, and ultimately attracts new clients looking for a trusted partner in a dynamic and evolving market. So, put on your forecasting hat, tap into your expertise, and start creating valuable video content that positions you as the go-to resource for other HVAC companies!

Expert Interviews & Q&A Sessions: Tap into External Credibility:

In the realm of B2B HVAC, establishing your company as a trusted resource goes beyond promoting your products. One powerful tool to achieve this is by leveraging the expertise of recognized figures in the industry through engaging video interviews and Q&A sessions. This section explores how to turn these interactions into compelling and valuable video content for your audience:

Feature Established Figures: Don’t settle for generic interviews. Seek established figures within the HVAC industry – researchers, consultants, or even prominent contractors – who can offer unique insights and diverse perspectives on relevant topics and trends. Imagine interviewing a leading architect specializing in sustainable buildings on the future of green HVAC solutions, or discussing smart home integration challenges with a renowned technology expert. By featuring recognized figures, you instantly lend credibility to your video content and attract a wider audience eager to learn from established voices.

Focus on B2B-Specific Challenges: Remember, your target audience is other HVAC companies. While the interview topics should be relevant to the broader industry, tailor your questions to directly address the challenges and opportunities faced by B2B businesses. Discuss trends impacting project profitability, explore strategies for navigating changing regulations, or delve into best practices for attracting and retaining skilled technicians. By focusing on B2B-specific issues, you demonstrate your understanding of their unique needs and provide viewers with actionable insights they can directly apply to their own businesses.

Host Live Q&A Sessions: Take your interviews to the next level by incorporating live Q&A sessions. Encourage viewers to submit questions beforehand or participate live during the interview. This interactivity not only increases engagement but also allows you to address specific concerns from your target audience in real-time. Imagine hosting a live Q&A session with a prominent contractor after an interview, directly answering questions about their experience using your products or services. This live interaction builds trust, fosters a sense of community, and allows you to showcase your expertise in a dynamic and engaging way.

Promote the Interview Across Platforms: Don’t let your valuable content sit idle. Share your interview video on your website, social media channels, and even consider submitting it to relevant industry publications or online forums. Utilize the interviewee’s own network for further promotion, expanding your reach and attracting viewers interested in their expertise. Remember to optimize your video with relevant keywords and descriptions to ensure it’s easily discoverable on platforms like YouTube.

If you can implement these tips, your interview-style podcast format can transform from a simple video marketing tactic into a powerful tool for building your brand, establishing thought leadership, and fostering valuable connections within the B2B HVAC community. Remember, clearly define your set of goals before each interview, prepare valid questions, and leverage the interviewee’s expertise to create content that resonates with your target audience and positions your company as a trusted partner in the industry.

Behind-the-Scenes Tours: Transparency Builds Trust:

In the B2B HVAC industry, nay, all industries and businesses, we know that trust is everything. While highlighting your products and services is crucial, building genuine connections with potential customers goes beyond just showcasing features. This section explores how to leverage “behind-the-scenes tours” through video content to offer transparency, build trust, and ultimately foster stronger relationships with your target audience.

Offer a Glimpse into Your Manufacturing Process: Don’t just say your products are top-notch, show it! Offer viewers a peek into your manufacturing facilities through a well-crafted video. Highlight the quality materials and rigorous quality control processes that ensure the durability and performance of your offerings. Imagine a great video showcasing your state-of-the-art robotic welding for precise ductwork fabrication, emphasizing your commitment to excellence. By allowing potential customers to see the care and detail that goes into each product, you build trust and confidence in your brand.

Introduce Your Team: People Make the Difference: Your team is your greatest asset. Feature key personnel in your behind-the-scenes tour, showcasing their expertise and dedication to customer service. Introduce your experienced engineers designing innovative solutions, passionate customer support representatives always going the extra mile, and dedicated technicians delivering outstanding installations. Imagine highlighting your team’s ongoing training and certifications, emphasizing their commitment to staying at the forefront of the industry. By putting a human face to your company, you build trust and establish a relatable connection with potential customers.

Highlight Research and Development Efforts: Innovation is key to staying ahead of the curve in the HVAC industry. Showcase your commitment to R&D efforts through your behind-the-scenes tour. Feature your dedicated team of engineers and designers working on cutting-edge technologies and solutions. Imagine highlighting your development of next-generation air purification systems or showcasing your testing facilities for optimizing energy efficiency. By demonstrating your dedication to innovation, you position yourself as a leader in the industry and attract clients seeking the latest and best solutions.

Focus on Sustainability or Ethical Practices: Today’s businesses are increasingly held accountable for their environmental and social impact. Share your commitment to responsible practices in your behind-the-scenes tour. Showcase your use of recycled materials, your waste reduction initiatives, or your involvement in community projects. Imagine highlighting your partnership with local sustainability organizations or demonstrating your energy-efficient manufacturing processes. By showcasing your commitment to a better future, you resonate with environmentally conscious clients and build trust through shared values.

Remember, the best part of a behind-the-scenes tour is authenticity. Don’t just script a promotional piece; focus on genuine interactions, natural enthusiasm, and showcasing the best practices that set your company apart. By offering transparency and fostering a sense of connection, you build trust, loyalty, and ultimately attract clients who value more than just a product or service – they value partnering with a company that aligns with their values and delivers better results.

Engagement & Community Building

In the competitive B2B HVAC space, simply offering high-quality products and services isn’t enough. Building strong relationships and fostering a sense of community with other HVAC companies is crucial for sustainable success. This section explores how to leverage video content to create engaging experiences, encourage interaction, and ultimately position your company as a valued partner within the industry:

Interactive Challenges & Contests: Go Beyond Entertainment, Spark Learning:

Forget generic trivia and bingo nights! In the competitive B2B HVAC space, engaging your target audience requires fresh, innovative approaches. Interactive challenges and contests present a great way to not only entertain but also spark learning, build community, and position your YouTube account as a valuable resource within the industry.

Move beyond the ordinary: Ditch the tired old question-and-answer format. Design challenges that directly address the needs and interests of B2B HVAC professionals. Imagine creating a contest where teams compete to troubleshoot a complex furnace malfunction, using real-world scenarios and industry-specific tools. Or, challenge participants to design the most efficient ductwork layout for a specific building type, fostering creativity and problem-solving skills.

Make it worth their while: Participation shouldn’t feel like a chore. Offer prizes that resonate with your target audience. Think beyond branded mugs and keychains. Partner with industry software providers to offer subscriptions to valuable design or calculation tools. Collaborate with training institutions to reward winners with online courses or certifications, enhancing their professional development. Remember, a good prize speaks volumes about your commitment to the community and its growth.

Together is better: Collaboration is key! Encourage teams from different HVAC businesses to participate in your challenges. This fosters friendly competition, knowledge sharing, and networking opportunities within the industry. Imagine teams collaborating virtually, sharing their expertise, and learning from each other’s approaches. By promoting collaboration, you position your YouTube channel as a platform for connection and community building.

Learning through competition: Don’t let the fun end with the final buzzer. Showcase the winning solutions and explain the reasoning behind them. This provides valuable educational content for all viewers, regardless of their participation level. Highlight the thought process, innovative approaches, and industry best practices employed by the winning teams. Remember, even those who didn’t win can learn and improve their skills by analyzing the successful strategies.

This interactive approach goes beyond simply promoting your products or services. It establishes your YouTube channel as a platform for engagement, learning, and community building. By offering valuable challenges, exciting rewards, and fostering collaboration, you attract qualified leads, showcase your industry expertise, and ultimately position yourself as a trusted partner within the B2B HVAC landscape. So, grab your camera, get creative, and start crafting challenges that not only entertain but also empower your audience and contribute to the collective knowledge of the industry. A strong community leads to strong business, and your YouTube channel can be the catalyst for both!

Live Q&A Sessions: Real-Time Engagement, Building Trust:

Forget perfectly scripted videos – in the B2B HVAC world, real connections build trust. That’s where live Q&A sessions shine. Engage your audience directly, answer their burning questions, and position your company as the go-to expert. It’s a powerful way to address their unique concerns, showcase your knowledge, and forge lasting relationships. Dive into their challenges, share industry insights, and become their trusted partner. So, grab your mic and get ready to connect!

Focus on what matters most: Don’t shoot in the dark! Conduct polls or surveys within your target audience to identify the most pressing questions and concerns they face. This ensures your Q&A session directly addresses their needs and provides the most valuable information. Remember, tailoring your content to their specific challenges demonstrates attentiveness and builds trust.

Go beyond your own expertise: While your team undoubtedly possesses valuable knowledge, consider inviting industry experts for broader perspectives. Partner with recognized figures, product specialists, or even regulatory compliance officers. This not only offers diverse viewpoints but also leverages external credibility, showcasing your commitment to providing the most accurate and up-to-date information.

Spark engagement from the start: Don’t wait until the live session for interaction. Promote your Q&A beforehand on social media and your website, encouraging viewers to submit questions in advance. This builds anticipation and allows you to prepare thoughtful responses, ensuring the session flows smoothly and addresses the most anticipated topics. Remember, active participation is key – the more engaged your audience, the more successful your Q&A will be.

Authenticity builds trust: The best part of live Q&A sessions is the unscripted nature. While some preparation is crucial, avoid overly scripted responses. Address each question authentically and professionally, even if it requires clarification or admitting you don’t have all the answers. Honesty and a willingness to learn alongside your audience go a long way in building trust and establishing genuine connections.

Remember, the most important information isn’t always technical specifications or product details. Sometimes, the biggest mistake in an HVAC project or the most common regulatory challenge can offer the most valuable learning opportunities. Encourage questions surrounding real-world scenarios, troubleshooting processes, and industry best practices. By addressing these practical concerns, you demonstrate your understanding of their daily challenges and position yourself as a trusted resource they can rely on.

It’s not just a one-time event: While the live session itself is crucial, maximize its impact by leveraging the content afterwards. Edit the recording, highlighting key questions and answers, and share it across your YouTube channel, social media platforms, and website. This allows those who couldn’t attend to benefit from the valuable insights discussed and expands the reach of your content.

Live Q&A sessions may seem like a lot of work, but the benefits are substantial. You address pressing concerns, showcase your expertise, and build trust through genuine interaction. This not only attracts new clients but also fosters loyalty among existing ones. Remember, a company that listens, engages, and provides valuable information becomes more than just a vendor – it becomes a trusted partner. So, grab your microphone, invite your experts, and start fostering meaningful connections through the power of live Q&A sessions. Don’t be afraid to experiment with different formats, topics, and guest speakers to keep your audience engaged and coming back for more!

Industry Events & Trade Shows: Extend Your Reach, Connect with the Community:

Industry events and trade shows offer invaluable opportunities to connect with your target audience within the B2B HVAC community. However, reaching those who couldn’t attend requires fresh video content strategies. Let’s explore how to leverage video marketing to extend your reach and foster a sense of community beyond the physical event:

Offer Virtual Tours of Your Booth: Don’t let your impressive booth be seen by only a select few. Create engaging video tours showcasing your latest products, cutting-edge technologies, and passionate team members. Imagine a great video highlighting your interactive product demonstrations, featuring real people explaining features and answering questions. This not only attracts viewers who couldn’t attend but also offers a different perspective for those who did, allowing them to revisit specific areas or products they might have missed.

Host Live Interviews with Industry Leaders: Capture the buzz and insightful discussions at the event by hosting live interviews with experts, thought leaders, or even fellow vendors. Imagine interviewing a renowned energy efficiency consultant about upcoming regulations, or discussing smart home integration trends with a leading technology provider. Share these video interviews on your social channels, website, or even develop a series of video blogs compiling key takeaways. This not only provides valuable content for your audience but also showcases your engagement within the industry and allows you to tap into the expertise of others.

Share Behind-the-Scenes Glimpses: Go beyond the polished booth displays and offer viewers a unique perspective with behind-the-scenes glimpses. Capture the energy and excitement of the event floor, showcasing interactions with potential clients, industry networking, and even snippets of educational workshops or live demonstrations. Remember to be mindful of filming restrictions and only capture footage in public areas or with explicit permission on private property. Sharing these authentic moments fosters a sense of community and belonging, allowing viewers to virtually experience the event and feel connected to the larger B2B HVAC landscape.

Highlight Your Participation in Workshops or Panels: Did you actively participate in industry workshops or panels? Use video snippets to showcase your involvement and expertise. Share key takeaways or insights you gained from the sessions, demonstrating your commitment to continuous learning and thought leadership within the industry. Consider offering the full video transcript alongside the snippet for those who want to delve deeper. This positions you as a knowledgeable resource and attracts potential clients seeking a company actively engaged in industry advancements.


  • Optimize your video content: Include relevant keywords in your titles, descriptions, and captions to ensure discoverability across platforms.
  • Promote across channels: Share your video content on your website, social media, and even submit it to relevant industry publications or online forums.
  • Engage with your audience: Encourage viewers to comment, ask questions, and share their own experiences, fostering a two-way conversation and building strong relationships.

By implementing these video content strategies, you can transform industry events and trade shows from fleeting experiences into valuable tools for extending your reach, strengthening your brand image, and connecting with the B2B HVAC community on a deeper level. Remember, it’s not just about showcasing your products and services; it’s about building trust, establishing yourself as a thought leader, and becoming a true partner within the industry. So, grab your camera, capture the essence of the event, and use the power of video to connect with your audience in new and innovative ways!

Tying Your Video Content Together into an Ongoing Strategy

Creating video content can be a powerful tactic for B2B HVAC companies, but simply producing standalone videos in different formats will only go so far. The most effective approach is to develop an intentional overall video strategy that connects and sequences various content types into a cohesive marketing machine.

For example, use each video to lead viewers to the next, creating a path that nurtures potential customers from awareness through consideration and conversion. Open with problem-solving tutorials that position your company as an expert in addressing industry challenges. Progress leads towards case studies and testimonials proving you deliver results. Finally, direct viewers to quizzes or contests that collect contact info while increasing engagement.

This strategy ensures efforts in writing blog posts on video ideas don’t lose sight of the bigger picture. Continually assess types of videos produced and opportunities connect their messaging and calls to action. Construct content creation calendars organizing topics and timing to maximize impact.

Most importantly, make sure video content directly aligns with core HVAC business goals related to lead generation, community building, brand authority, etc. Utilize analytics not just to measure vanity metrics like views or shares, but to gain insights into how videos are influencing meaningful metrics like site traffic, email subscribers, and quote requests.

Treat video creation as an ongoing process, not a project with an end date. Continually experiment with fresh concepts, formats, and distribution tactics while connecting videos into powerful sequences focused on moving viewers along the conversion journey. By interlinking and adapting video efforts based on performance data, B2B HVAC brands can realize the full potential of online video in capturing mindshare and market share within their regional business communities.

Scott Davenport

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