Yelp is now coming out with some new features letting business owners to have even more control over their ads and their overall presence, including Custom Locations Targeting and machine learning-generated budget recommendations. This announcement came out last week. With Custom Location Targeting, a business who is on Yelp will be able to assign a …

Yelp Custom Location Targeting And A Number of Features To Expand Reach For Local Businesses Read More »

In this episode of Marketing O’Clock: Twitter drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. They also talk about all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund.

Yelp has added a new profile attribute that allows businesses to self-identify as Asian-owned. This new attribute joins women-owned, Black-owned and Latinx-owned diversity attributes. This attribute is good if you want to distinguish your business, allowing more people who want to support diversity in business on Yelp. Yelp’s Local Economic Impact Report says that businesses that are …

Yelp Introduces A Searchable Asian-Owned Business Profile Attribute Read More »

Last week, Yelp released a brand new trust and safety site. When scrolling through the site, here is what you’ll find that informs people about: Its recommendation software Consumer alerts Content moderation practices Information about the attributes that appear on business profiles The first ever Trust and Safety Report was also released, which shows a summary of the …

Yelp Releases Its First Trust And Safety Report Read More »