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Is Bounce Rate A Google Ranking Factor?

Misconceptions can be found anywhere. There will be any number of them regarding any number of subjects that you can thing of. Not surprisingly, there are even misconceptions in the SEO industry. One misconception that some hold on to is whether or not bounce rate is a Google ranking factor or not. It’s easy to …

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Tips on How to Rock a Small PPC Budget

Is your HVVAC business not bringing in as much cash as you’d like? Many businesses have been there, and like them, you’ll be able to pull through eventually! Without the sort of cash you want, it can be hard to advertise for the services that you provide for your clients. Once you’ve put most of …

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The Optimization Trap: When SEO Actually Hurts Your Traffic

Did you know that there are some folks who will focus a little too much on SEO? By doing this, it can actually have a negative effect on your traffic. Over-optimizing can tend to led to things like bad UX. The text found in your content, as an example, won’t be easy or fun to …

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LinkedIn Outlines the Strength of its Reach and Ad Targeting Options (Infographic)

LinkedIn recently launched a new overview talking about the benefits of reaching active users using its platform. The overview also covers how brands are using LinkedIn’s ever changing ad options to discover and connect to the right audience in the app. In the following LinkedIn infographic, yo will read about details on the platform’s growing audience, it’s trust …

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Are 404 & Soft 404 Errors Google Actually Ranking Factors?

What are 404 errors? These are errors that tells you know that there is an error with your request, and it could stem from mistyping the URL, or if the URL is right, the page either doesn’t exist or is temporarily not available. A good 404 page would recognize the mistake, and guide the user …

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Prioritizing Technical SEO Issues with Cody Gault

Technical SEO is important to your HVAC website since it ensures that your website is easy to navigate and is free of technical issues that stop it from being understood and ranked by a variety of search engines. Implementing technical SEO attracts organic traffic and and can help turn that traffic into clients that will …

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