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The Optimization Trap: When SEO Actually Hurts Your Traffic

Did you know that there are some folks who will focus a little too much on SEO? By doing this, it can actually have a negative effect on your traffic. Over-optimizing can tend to led to things like bad UX. The text found in your content, as an example, won’t be easy or fun to …

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LinkedIn Outlines the Strength of its Reach and Ad Targeting Options (Infographic)

LinkedIn recently launched a new overview talking about the benefits of reaching active users using its platform. The overview also covers how brands are using LinkedIn’s ever changing ad options to discover and connect to the right audience in the app. In the following LinkedIn infographic, yo will read about details on the platform’s growing audience, it’s trust …

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Are 404 & Soft 404 Errors Google Actually Ranking Factors?

What are 404 errors? These are errors that tells you know that there is an error with your request, and it could stem from mistyping the URL, or if the URL is right, the page either doesn’t exist or is temporarily not available. A good 404 page would recognize the mistake, and guide the user …

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Prioritizing Technical SEO Issues with Cody Gault

Technical SEO is important to your HVAC website since it ensures that your website is easy to navigate and is free of technical issues that stop it from being understood and ranked by a variety of search engines. Implementing technical SEO attracts organic traffic and and can help turn that traffic into clients that will …

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Moz On Crawl Budget

In this episode of Whiteboard Friday, Tom discusses the SEO idea of crawl budge. Crawl budget is the number of pages that is crawled and indexed by a website within a certain timeframe by Googlebot. It determines how often the most important page of that site gets crawled and how often an in-depth crawl is …

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How Do You Use Transition Words For SEO Content?

When creating content for SEO purposes, quality really matters, including other areas of SEO, such as writing skill, images, links, and more. Although these and more really helps count towards great SEO content and quality, there are things we don’t usually think goes with SEO – transition words. That are transition words? in a nutshell, …

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