With the new year finally here and a number of marketing strategies to prepare, this is the time to get them up and working to help out with your long term goals. White Shark Media reviews new digital trends and features that you’ll want to add to your marketing plan for this upcoming year.

These days, one of the important tools marketers have at their disposal are the variety of social media platforms that they can u se to get their message out. Social media has become even more important thanks to the pandemic, according to the latest CMO survey, since more people are stuck inside on places like Facebook […]

Have you thought about how you\’re going to deal with 2022 and the struggles of digital marketing for your HVAC company? If so, it\’s a good idea to understand all of the current digital trends that could affect your marketing campaigns. The folks over at Red Website Design have found twelve marketing trends that are important enough […]

I\’m sure I shouldn\’t need to say this, but when it comes to Facebook Ad trends, you want to make sure you stay up-to-date with them. If you can keep up with all the current trends, then you will see improvement of your ad strategy and get the most results for your Facebook ad budget. […]

When it comes to marketing, PPC is something you want to make sure you invest time and money into when advertising your HVAC business. If you\’re not sure about the value of Google Ads (or Microsoft Ads), then here are some of the benefits of using PPC advertising: Offers quick entry. Results are easy to […]

If you\’re always making content for your HVAC website, but you aren\’t sure what sort of trends people have been searching for? With Google Trends, it\’s possible to get a lot of data that is both timely and useful. In the latest Search Engine Journal Show video, the newest Trends Curator with the Google Trends […]