Archive

Traffic Analysis

car, traffic, city-6810885.jpg

Diagnosing Traffic Drops on Your B2B HVAC Website with Google Search Console

In the world of B2B HVAC, having a good flow of website traffic is essential for generating leads and driving business growth. However, when you experience a sudden and significant traffic drop, it can be frustrating to pinpoint the cause, especially when traditional SEO troubleshooting methods fail to provide answers. The landscape of search results […]
woman, brain, butterflies

How to Use Website Traffic Analysis for Persona Development

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers. But what is a persona? According to Wikipedia: “A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, […]
google-partner
Large-–-FMP-Badging-v4_Primary-Badge
bing-ads-accredited-professional
Marketing-Partners-logo-H-v03.04-600dpi.png.original-1024x341