For years, cookies have been the unsung heroes of digital marketing, enabling businesses to track user behavior, personalize experiences, and optimize advertising campaigns. However, with growing concerns over privacy and data protection, a seismic shift is underway. The impending demise of third-party cookies is forcing marketers to rethink their strategies and embrace a “cookieless world.” […]

By now, many of you will have heard all about Google and Apple changing up how browser tracking works. And as many of you have realized, this could really mess with you, especially if you are running an eCommerce website where ads are an important part of your site. If you want to know how these cookie […]

For years, every business website has been utilizing cookies to track website visitors, improve the user experience and collect data that helps us target ads the the right audiences, but we will need to learn about our visitors differently soon, because Google has been planning to phase out third-party cookies on Chrome browsers by 2022. […]

If you\’ve been paying attention to SEO news over the last year or so, you\’ll know that third-party cookies will be going away. Third-party cookies were used to help brands deliver appropriate ads to their targeted audiences, but they are already seeing a drop in usefulness. Both Mozilla Firefox and Apple Safari have already done […]