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Lessons Learned From SEO Tests That Didn’t “Win”

When we read about SEO testing, we typically hear all about the success stories that come from them. We get articles, blog posts and YouTube videos about the lessons we can take from them, but is that all we can do? What about the SEO tests that didn’t succeed? Are there any lessons to be taken from …

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Facebook Tests News Feed Topic Exclusions

If you’re advertising your HVAC on Facebook, and you want to keep your brand safe, then you can relax a little more now. The social platform is now testing a new feature that allows advertisers to select topics alongside which they do not want their ads to appear in the news feed.

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