Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn’t know about SEO. This year, he’s back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.

There are a lot of websites out there. Just to show how fast the internet is growing, Techradar says that there are more than 547,200 new websites every day. Imagine how many more sites will exist in just a week at that rate. For Google, it has to crawl each and everyone of them, storying information in …

What Should You Look For In A Technical SEO Audit? Read More »

As you know, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when somebody searches a term in your industry increases your brand’s visibility online. In turn, it gives you even more opportunities to convert possible prospects into actual clients. One …

5 Things in SEO that Aren’t Important Read More »

Are you having a lot of technical SEO issues with your HVAC site, but you’re not sure which one to tackle first? After all, SEO technical mistakes can impact your content ranking negatively, so it’s crucial to have clarity when it comes to what you have to address first. In this episode of Whiteboard Friday, …

Prioritizing Technical SEO Fixes Read More »

Technical SEO is important to your HVAC website since it ensures that your website is easy to navigate and is free of technical issues that stop it from being understood and ranked by a variety of search engines. Implementing technical SEO attracts organic traffic and and can help turn that traffic into clients that will …

Prioritizing Technical SEO Issues with Cody Gault Read More »

In the third and final video in the Moz video SEO and Accessibility series, Cooper takes us through technical SEO strategies we’ve learned that will be able to help make your site more “perceivable, operable, understandable, and robust.”