What is a SWOT Analysis? SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. Like SEMrush says, you need to list and analyze the following: Basically, SWOT is a tool that can help you can advance your business. SWOT can guide businesses towards strategies that […]

To start off, you might be wondering what exactly is SWOT? SWOT is short for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples can include who is on your team, your patents and intellectual property, and your location. What’s one of […]