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SWOT Analysis

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SWOT Analysis: How to Perform It And Why It Matters

To start off, you might be wondering what exactly is SWOT? SWOT is short for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples can include who is on your team, your patents and intellectual property, and your location. What’s one of …

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